Hullwinkle is focused on helping people get the body support and relief they need for deep and restorative sleep - at home and on the road.

In pursuit of solving for an adequately supportive pillow, I remembered that my father would sleep on his beloved buckwheat pillow. As a child, I was always curious why he loved it so much. After using one much later as an adult traveling in Asia, I finally understood. The firm support felt like heaven to my achy body after a long day. I wanted to share this sleep experience with others...which eventually led to Hullwinkle.

I'm confident that Hullwinkle will bring deep relief, recovery, and rest to those who need firm support during sleep. And while you're sleeping, knowing you've chosen a sustainable product may make your dreams that much sweeter!

Nora, Founder

Support and relief for your body

Proper body alignment and support during sleep are musts in relieving tension, “tech neck,” stiffness, and aches accumulated during the day. Hullwinkle pillows were designed to maximize how hard the buckwheat hulls go to work around your head, neck, and shoulders while you sleep so you can wake up feeling refreshed.

Deep and restorative sleep

For centuries, buckwheat pillows have been cherished across East Asia for their therapeutic nature and help in alleviating anxiety, stress, and migraines. With firm support, melt into sleep as your body unwinds and relaxes.

Temperature regulation

Go to bed and sleep comfortably with a cool head. The natural structure of buckwheat hulls helps to circulate air, not trap body heat, and wick away moisture.

Plant-based and toxin-free materials

Sleep without nightmares about petroleum-derived materials, volatile off gasses (VOCs), and other unknown content in your pillow. Our pillows are only filled with buckwheat hulls milled in the Midwest, certified non-GMO, and diligently air cleaned without chemicals.

Good for the planet

When your Hullwinkle pillow stops supporting your sleep, the beauty is you can put the hulls hard to work in your home garden, yard, or planter. Hulls will break down over time and release nutrients into the soil. Rest even better knowing you can make a difference in your wellness and our planet’s, from your home.

Hand made with love in the USA

Sleep soundly knowing we carefully selected each component of your pillow to align with our values: adheres to exceptional quality standards, supports local businesses and communities, and minimizes environmental footprint. Hullwinkle is handcrafted in the USA of domestically grown, milled, and made materials.


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